Retail Sales Playbook for
Aesthetic & Wellness Medical Practices
Increase retail confidence across your team and extend clinical care beyond the treatment room
Frustrated with the results of your skincare sales?
You’re not alone...I hear these frustrations all the time:
"I don't have time to train my team on retail."
"My staff feels uncomfortable making recommendations."
“Patients just don’t want to spend the money in today’s climate”
The truth is: your patients are already spending hundreds on skincare, just not with you. And without an optimized retail system you're leaving revenue (and results) on the table.
Without an optimized retail system you're leaving revenue (and results) on the table. What your team needs is a proven sales system.
That's exactly why I created the Retail Sales Playbook. Because when your team confidently recommends homecare that amplifies results, you deepen trust, increase retention, and protect your margins.
Frequently Asked Questions
Who is this for?
Aesthetic and wellness medical practices, including founder-led clinics and spas offering retail as treatment recommendations in the treatment room or at checkout.
What if I’m strapped for time?
No problem. This playbook helps you build the foundation that automates sales touch points and so you don’t have to!
What is included?
This 30-page blueprint gives you the exact framework to optimize your retail game- from digital templates, KPI’s, and sales tools- It helps you train your team to weave product recommendations into post-treatment conversations naturally, physical display guides, tracking sheets you can copy-paste into your SOPs and so much more.
What if I don’t have strong sales people on my team?
This is a perfect opportunity to implement some foundational systems to alleviate the “sales pitch” mentality and serve patients through educational recommendations.
Hi I'm Kaeli!
I’m the CEO of KLC Consulting and founder of the POP Aesthetic Leadership Academy, a 12 month leadership development incubator for women in aesthetics and wellness who disrupt the status quo.
We are on a mission to help 1,000 inspiring and intentional women unlock their greatest potential to cross their next million dollar milestone this year.
I'm delighted to have you here as part of our KLC Community where my team and I help you unleash your leadership and entrepreneurial potential to create a deeply satisfying, lucrative, freedom-based business.
Enjoy this free resource and get ready for some value-rich knowledge direct to your inbox!
Lauren Timpe
RN, Owner
"For those of you who are thinking about whether or not Kaeli's a good fit for you, not only now has she become a friend of mine, but 100%, I would recommend her to any of you who are thinking about getting uncomfortable and making the most of your practice. Kaeli’s a huge asset, and she will really help you find your best self. So, thank you, Kaeli, and thank you, KLC Consulting as a whole for helping OmniaPiel. We Are Forever indebted to you"
Jenny Guthrie
APRN-CNP
“I’m always looking for people who challenge me and think a little differently than I do, but this is rare in the industry and with most coaches. There are nuances in the aesthetic industry and especially being a female entrepreneur that Kaeli and her team just take the rest of the way. She is truly in the top 1%. We have woven all the work with KLC into the language and culture of our business.”
Allyson Reynolds
APRN, MSN, FNP-C
"You get to the point in this industry and probably in most small businesses, that doing it on your own is just too exhausting. I didn't know how to build a team myself. What I have gotten from KLC is the knowledge of how to build a team and the support to do it in the right way. And then once that team was in place, both the knowledge and support put all of our practices into policies and procedures so that we can operate with consistency and excellence every day all year round.”
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